STEALTH STARTUP

Building a Consumer Fertility Platform from 0→1

I joined a seed-stage fertility startup as the first product designer, helping bring a new consumer-facing digital experience from initial build to launch in seven months.

I led the design of the core product experience, including registration, purchasing, messaging, the home dashboard, and test result viewing. I also conducted user interviews and worked closely with product, engineering, founders, and external design and marketing partners throughout the process.

Due to the company's confidentiality requirements, I am not able to share product details, designs, or screens publicly. I’m happy to discuss my role, design process, and contributions in an interview.