Logo for Teranga with a minimalist white line drawing of a tree on an orange background, accompanied by the text 'TERANGA' and the slogan 'Drink from the Tree of Life'.

TERANGA BRAND IDENTITY

Rooted in Culture and Grown with Purpose

Teranga is a women-owned juice brand inspired by the Senegalese value of hospitality and the baobab tree, known as the “tree of life.” I designed the logo through a local incubator program supporting women-led small businesses. At the time, Teranga focused on launching its line of baobab-based juices, with plans to expand into food and community-serving initiatives.

I explored ways to incorporate the baobab tree’s symbolic shape and meaning into a simplified, versatile mark. Bright orange was used to convey vitality, warmth, and shelf appeal. The final logo balances organic forms with clean, modern lines to represent natural ingredients and a welcoming spirit.

Role
Brand Designer

Scope
Brand Identity Design

Client
Teranga

Year
2015

Five bottles of Teranga fruit juice blends with colorful labels in green, light green, orange, red, and pink, each featuring a stylized tree logo and flavor descriptions.
Business cards for Teranga, a beverage company, in various colors with a leaf and tree logo and contact information, including phone, email, website, and social media icons.
White T-shirt with multiple orange and red leaf designs, a small logo reading TERANGA in the bottom right corner, alongside a beige tote bag with an orange leaf and plant design.
Office stationery and letter on a beige desk, including A4 paper with 'Teranga' logo, a red and orange notebook, a pink pencil, a yellow and white glue stick, and a white envelope.

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